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Luxury Goods

Genuine, fake watches?
Not on our watch.

Invisible Vero Code embedded into hangtags, certificates of authenticity and packaging — protecting watches, jewellery, leather and apparel without compromising design.

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$30B+
annual counterfeit luxury market
1 in 5
online luxury listings are fake
100%
design-neutral authentication
Product tax stamp
Live Deployment

Product tax stamp

Invisible-grade Vero Code label for provenance and resale verification.

The Problem

Silent disruptors in luxury markets.

Super-fakes are now indistinguishable from genuine — even to trained eyes. Without cryptographic proof, resale and pre-owned markets erode brand value.

01
Super-Fakes & Replicas
Visual inspection no longer separates genuine from counterfeit at the unit level.
02
Resale Authentication
Pre-owned and consignment markets struggle to verify provenance at scale.
03
Gray-Market Diversion
Regional and travel-retail SKUs leak into unauthorized channels.
04
Visible Tags Hurt Aesthetics
QR codes and printed barcodes are incompatible with luxury design language.
05
Customer Trust Erosion
A single fake-purchase story destroys decades of brand equity.
Why Vero Code

Invisible authentication worthy of the maison.

Vero Code is the only closed-algorithm code that can be embedded covertly into hangtags, lining or hologram seals — preserving design while guaranteeing authenticity.

CapabilityVero CodeAztecData MatrixMS TagMAXIPDF 417QR
Closed algorithms
Custom algorithm support
Continuously enhanced
Turn-key T&T solutions
Product Lifecycle

From atelier to owner — and through every resale.

01
Covert Embedding

Vero Code is woven into hangtags, certificates and packaging at finishing — invisible to copycats.

02
Boutique Activation

Each piece is activated at sale and bound to its first owner — building a digital provenance record.

03
Lifetime Authentication

Resale, insurance and service partners verify and transfer ownership through the Vero registry.

Owner Verification

Authenticity that travels with the piece.

Buyers, jewellers, watchmakers and insurers can validate any piece in seconds — and the maison sees every interaction.

  1. 1
    Scan Vero Code
    Camera reads the covert mark on hangtag or certificate.
  2. 2
    Verify provenance
    Real-time check against the brand-owned registry.
  3. 3
    Transfer ownership
    Resales and gifts update provenance without losing the chain of trust.
Scanning a luxury item with the VeroSeal app
Verified luxury provenance displayed in the app
Reporting a suspect luxury item in the app
Brand Protection

Defend the maison. Own provenance forever.

Talk to our team about deploying VeroSeal across your luxury collections.

Request Demo